Quick Recap & Final Jeopardy – April 5, 2016


Today’s contestants:

Toni Johnson, a retail sales associate from Charlotte, NC
Jeff Crosby, a youth ministry consultant from Rochester, NY
Udit Banerjea, an international relations graduate student from Washington, DC (1-day total: $21,300)

Scores going into Final Jeopardy:
Udit $16,200
Jeff $12,000
Toni $7,800

Final Jeopardy! category: FOOD & DRINK

Final Jeopardy! clue: This cereal brand that’s been with us since the 1920s teamed up with a brewer in 2015 to create a Hefeweizen

Click/Tap Here for Correct Response

What is Wheaties? (Toni said General Mills, Jeff Grape Nuts, and Udit Kellogs)



Toni 7800 – 7700 = 100
Jeff 12000 – 3600 = 8400 (1-day total: $8,400)
Udit 16200 – 8000 = 8200

I applaud Jeff’s wager. That was the exact number he had to bet and I’m very glad it worked out for him.

Meanwhile: General Mills is a manufacturer, not a brand.

The beer is named HefeWheaties.

From Adweek:

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.

“We were intrigued from the get-go on this idea for many reasons, including that we’re both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city,” Fulton president and co-founder Ryan Petz says in this General Mills blog post.

I’m slightly disappointed that Jeopardy! didn’t see fit to name-check Fulton in their Final Jeopardy! clue tonight. I bet that had it been Budweiser, it would have been in the clue. The flowery wording of “been with us since the 1920s” could have been axed in favor of the name of the brewer. My first thought when I saw the clue was “what brewer?”

Once again, you can visit Fulton at fultonbeer.com

(contestant photo credit: jeopardy.com)

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14 Comments on "Quick Recap & Final Jeopardy – April 5, 2016"

  1. final question was phrased in my opinion to vague they never said product as alex did after saying general mills was not correct….the clue said brand only…. which in 1920 general mills was a brand name???…wheaties was their only cereal at the time????

    • Andy Saunders | April 5, 2016 at 8:20 pm |


      Did you actually read my post before commenting?

      General Mills is not a brand, it is a manufacturer or company.

      Wheaties is a brand.

  2. i did and like i said in 1920 general mills along with many “COMPANIES” was technically a brand you have a valid and correct explanation ……but a brand could very well be considered the same as its product ……the actual PRODUCT is cereal or dried wheat flakes

  3. Did anyone else notice a departure from the normal routine of the show?

    Typically, at the end of the telecast, the last scene that one sees consists of the three contestants chatting with Alex Trebek in the open area in front of their lecterns. Tonight (Tuesday, 5 April 2016), the contestants remained behind the lectern during the entire time while chatting with Alex Trebek.


    • Andy Saunders | April 5, 2016 at 10:04 pm |

      That usually happens when one player has mobility issues (or during Game 1 of a tournament final). The former happens once every couple of seasons. I believe Jeff mentioned on JBoard that he has back issues and was seated.

  4. Wheaties is not a brand. It is a product produced by General Mills (the brand). For example Ford is a brand Fusion is a product produce by Ford

    • Andy Saunders | April 6, 2016 at 6:47 pm |

      You are incorrect. General Mills is a company that markets the brand Wheaties. Wheaties happens to be a single-product brand, but if multiple flavors of Wheaties existed (and God knows there should be, because they’d taste better), they’d be products under the Wheaties brand.

      “Brand” and “product” are specific terms with specific meanings that are often misused by laypeople who assume they know what the terms mean.

  5. So then, what brand of soup do you like? If your answer is Campbell’s then I rest my case that General Mills was the correct answer !! Toni was given a raw deal !! She was absolutely right !!

    • Andy Saunders | April 6, 2016 at 7:45 pm |

      Giving General Mills is like answering “Roosevelt” in a Presidents Final Jeopardy and wondering why the show said “sorry, we don’t know which one and can’t prompt you for more information because that would be giving you extra time”.

      No raw deal here.

    • Andy Saunders | April 6, 2016 at 7:51 pm |

      Last night:
      Company = General Mills Corporation
      Brand = Wheaties
      Product = (Regular) Wheaties

      In your example:
      Company = Campbell’s Soup Company
      Brand = Campbell’s
      Product = Campbell’s Cream of Mushroom

  6. Matt Crawford | April 6, 2016 at 11:29 pm |

    Andy Saunders is not correct. A brand is a mark, or a trademark. A ranch would brand a cow. It’s a product being a steak or cow, and it’s brand is King Ranch, just like Mercedes-Benz is a brand, and the product is an E350.

    • Andy Saunders | April 7, 2016 at 7:44 am |

      Future comments on this subject in this thread will not be approved and will be deleted if they do not contain academic sourcing.

  7. I do disagree with everything Andy has posted on this subject. Sadly this webpage from General Mills clearly states they carry over 100 different brands of cereal. Taking that into consideration I have to agree with Andy now. http://www.generalmills.com/en/Brands/Overview

  8. Kate Gouker | April 8, 2016 at 9:32 am |

    I think the question was badly worded. I would have answered General Mills because that is the brand. Wheaties is one of their products. I think it is only fair for Jeopardy to make the clues as fair as possible so there is no misunderstanding. The clue was hard enough without making it worse. I had no idea of the answer but I would have guessed General Mills.

Comments are closed.