Monét X Change, Rebecca Black, and Brennan Lee Mulligan of Dimension20 are competing on a special YouTube edition of Jeopardy! on March 31.
Jeopardy! is expanding its digital content offerings on YouTube.
This exclusive Jeopardy! YouTube Edition, a collaboration between Sony Pictures Television, We Are Social, and YouTube, will premiere Tuesday, March 31 at 9 p.m. ET/6 p.m. PT as the first step in a larger expansion of the Jeopardy! YouTube channel with more bespoke content to come.
The first game will feature three YouTube creators playing for charity, with Acclaimed drag performer and The Traitors contestant, and host of “Monet Talks” on YouTube Monét X Change playing for GLAAD, and both performer, DJ, and YouTube icon Rebecca Black and award-winning actor, writer, producer and gamemaster and host of the YouTube Show, Dimension20 (1.1M subscribers) Brennan Lee Mulligan will play for The Trevor Project.
Ken Jennings will host the game where the players will compete in a game where the categories span YouTube-inspired topics and custom video clues featuring notable YouTube talent.
“Jeopardy! is one of the most successful and enduring brands in television history, with decades of cultural relevance and a loyal audience” said Suzanne Prete, President, Game Shows, Sony Pictures Television. “As we bring our YouTube strategy to life, we’re incredibly excited to build on that legacy while connecting with new audiences in a way that feels fresh, interactive, and native to the platform.”
Kevin Allocca, Global Head of Culture and Trends for YouTube says, “Blurring the lines between a traditional broadcast format and a new era of digital consumption results in something that’s fun for both new fans and old ones. Seeing Jeopardy! intersect with YouTube creators underscores how the two can amplify each other in ways that feel surprisingly authentic and are a testament to the enduring relevance of these formats.”
“Working off the insight that Gen Z is currently chasing knowledge and substance on social, and knowing that YouTube is the OG home for learning and long-form, we felt there was no better flex than centering Jeopardy! as the cultural standard for testing their smarts,” said Katie McDonald, Head of Strategy, We Are Social. “It’s the perfect example of two iconic brands turning an audience truth into an idea worth talking about that’s both authentic to their DNA and drives culture.”
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I like this idea. good way to get more fans as well
I too think this a good idea.
However since I am not on any social media, I do not know who these contestants are.